Unfortunately this position has been closed but you can. The work drove 6 million app downloads while gaining widespread media attention and drawing 2 billion impressions globally, the shop says. Thanks for your interest in the Account Supervisor position. The team asked, “‘How do we use McDonald’s size to our good?’” Credle says. The effort from FCB New York sought to turn McDonald’s ubiquity into an asset for Burger King.
BIG Awards, further distinguishing itself as a leader in the industry in creativity, media innovation and across client sectors. Watermarks for Water Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago Client: Getty Category: Digital & Online / Websites & Mobile Year: 2019. At Foote, Cone & Belding, we embody the spirit of Never Finished. Watermarks for Water Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York Client: Getty Category: Websites / E-Commerce Year: 2019. Over a century into this epic story called FCB, we believe the best part of who we are is Never Finished. When consumers were within 600 feet of a McD’s, they could order a one-cent Whopper through BK’s app. In 2021, IPG agencies won seven of the eight Creative Excellence Awards and five of the nine Media Excellence Awards at the first annual Campaign U.S. It all started in 1873, when Daniel Lord opened an office in Chicago to sell advertising space. That included “The Whopper Detour” for Burger King, in which it geo-fenced about 14,000 McDonald’s restaurants across the country. shop produced a lot of client-pleasing work. If we can be provocative, create behavior in people and build a long-term platform, we are probably doing the best work we can do for our clients.” It helps employees “understand the vision of the company, where we are headed, what’s expected of them. “It’s actually influencing the way people feel about the company,” Credle says. Under the system, work that scores a 4 is considered proactive, 5 means itĬreates behavior and 6 translates to a “never finished idea”-meaning it establishes a platform that can be built on.įCB leaders gather twice a year to grade work submitted from across the agency network. Those are the highest scores that creative work can receive under an internal creative scoring system Global Chief Creative Officer Susan Credle installed after she arrived three years ago from Leo Burnett.
On the new-business front, FCB won more than 130 pitches, including about 100 from its thriving health-care network.īut inside FCB, the figures that mean the most are 4, 5 and 6. In February, ad agency FCB Chicago, the largest of a global network, relocated to a five-floor, 167,000-square-foot headquarters in the John Hancock Building. FCB posted impressive numbers in 2018: Domestic revenue surged nearly 16 percent and globally the agency grew 10 percent.
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